Create your offering - how to make your offering the best it can be!
At the beginning, your offering will be in the TestTheWaters(TM) process, where you are checking to see how interesting investors find your company and the idea of investing in it.
You need to make your offering accurate (no hype), entertaining, and informative in a graphical and visually pleasing manner. As time progresses, you will make your offering more and more specific. It does not need to state the size of the capital raise you would like, the valuation, or share price at first. During this process, you will want to ask the potential investors and other members of our community for their advice, for their suggestions and critiques. They can help you decide on how much capital to raise and at what valuation, what price per share. Do they like your video? Is the wording you use in your company description compelling and clear? Just ask! The more you open your Kimono, the more help you will get and the more of a sense of ownership our members will have.